# Business Model

By providing advertisers with abundant user traffic from publishers, OnePad gains revenue from advertisers' advertising spend. After paying publishers, the rest will become OnePad's gross profit. Then it will be divided into 3 parts:

<img src="https://1711169844-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F7HPKsS8TxDHFVyF8poQK%2Fuploads%2FRQsTHkW2NwcC6RTpXPiK%2Ffile.drawing.svg?alt=media&#x26;token=3d04238e-ee75-41c7-a898-526a8a7b1037" alt="Figure 3: OnePad sharing model" class="gitbook-drawing">

The first part will be used to BUY BACK & BURN ONP tokens. The second part will be transferred into our own STAKING POOL. Both these activities add momentum to the growth in value of ONP tokens, which benefits token holders. The final component is OnePad's profit, which is used to increase the company's value and pay dividends to stockholders.


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