🔎Platform Architecture

Understand OnePad's elements

OnePad has been designed to emphasize individual experience, ownership, and earning. On OnePad Private Marketplace, advertisers can find the suitable inventories (in terms of their audience profiles) owned by publishers and bid for the right to rent the inventories for a set period of time. Besides OnePad Private Marketplace, Real-time Bidding is another option that helps bring advertisers’ advertisements to the most potential customers by leveraging users’ Web2xWeb3 data analysis.

Figure 2: OnePad Architecture

The architecture is composed of a set of components, which are outlined below:

1.1. Dashboard for Advertisers: Advertisers (brands, agencies, etc.) can use OnePad's dashboard to filter appropriate inventories, request advertising deals, create advertising campaigns, choose their target audience's profile, order event organization and sponsorship, track campaign statistics, and so on.

1.2. Dashboard for Publishers: Publishers can use the dashboard to keep track of their inventory, statistics (average CPM/CPC/CPA, total revenue, fillrate, user growth), and ad content.

1.3. Software development kit (SDK): Depending on each product, OnePad provides the SDK for projects and asset owners to create OnePad’s Ad Space in virtual environments. Projects and their users can create inventories and customize their positions to adapt to the entire space using a lightweight file. Advertising content from our advertisers will be served on the inventories each time there are users nearby.

1.4. Ad server: The OnePad ad server is in charge of making instant decisions about which advertisements to display on the inventory and then serving them. Furthermore, an ad server collects and reports data (such as impressions, clicks, and other metrics) for advertisers to analyze and track the performance of their ads.

1.5. Ad bidding platform: The OnePad Ad Bidding platform facilitates bidding among advertisers for the right to serve their content on specific inventory. Publishers' revenue will be optimized since the highest bidder will be chosen to serve.

1.6. Private marketplace: Advertisers can select the appropriate inventory for their advertisements on the OnePad private marketplace. Each inventory has an ID to be unique. Publishers can mark their inventory as "available for sale" in the marketplace, along with other details (location, metaverse, blockchain network, audience prototype, and so on).

1.7. Data Management Platform (DMP): OnePad DMP is where the collected data is stored and analyzed. From the data, user profiles will be formed that can then be used to match with advertising requests from advertisers.